Behind the Vision: ACBS Smart Campaign by 92Creative

The ACBS Smart campaign is more than just a promotional piece—it's a creative journey that blends storytelling, artistry, and cutting-edge production. Developed and brought to life by the talented team at 92Creative, this campaign encapsulates innovation and collaboration at its finest. Let’s dive into the creative process and meet the team that crafted this standout project.

The Big Idea

Behind every great campaign is a concept that resonates, and 92Creative, known for their forward-thinking approach, delivered just that. With Hoàng Nhi Lâm as the Executive Producer and Kiều Phương Linh as the Creative Director, the project kicked off with a vision to create something impactful and modern.

At the helm of direction was Thế Anh, who skillfully translated the creative vision into a visual narrative that connects with viewers. The seamless coordination between creativity and execution was key to making ACBS Smart stand out in a competitive market.

The Visual Aesthetic

From sleek designs to captivating cinematography, the campaign’s visuals are a result of meticulous planning and execution. Thịnh Bá, the Art Director, ensured the set and design elements aligned with the campaign’s smart and sophisticated tone.

The visual storytelling was brought to life by Thái Minh Dương, the Director of Photography, whose lens captured the energy and elegance of the campaign. Supporting this dynamic team was Anh Quang Mập Lắm Lắm as the 1st Assistant Director, ensuring that everything stayed on track during production.

From Concept to Creation

The production was a collaborative effort. Trần Phương Linh and Li Man, as producers, played vital roles in managing the logistical challenges of the project, ensuring a smooth process from pre-production to the final shoot.

In the background, Mỹ Linh, as the Account Manager, maintained strong client relationships, keeping communication seamless and ensuring the campaign aligned with the client’s vision and goals.

Polishing the Masterpiece

Post-production was where the raw footage transformed into a polished, cohesive campaign. 92Creative’s in-house post-production team, led by Huỳnh Nhật Huy (Post-Producer and Colorist), added the finishing touches that brought the campaign to life.

The editing process was a collaborative effort between Huỳnh Nhật Huy and Long Triển, whose expertise gave the campaign its perfect pace and rhythm. Final visual enhancements were handled by Thầy Sang Nguyễn, the Online Artist, who ensured every frame met the highest standards.

A Collaborative Success

The ACBS Smart campaign is a testament to what can be achieved when a passionate and talented team works together. From concept to execution, every individual involved brought their unique expertise, resulting in a campaign that not only meets but exceeds expectations.

Whether you’re looking for inspiration or simply admire outstanding creative work, the ACBS Smart campaign is a shining example of innovation and teamwork.

What’s your favorite aspect of the campaign? Share your thoughts and let us know how it inspires you!